:format(webp)/http://s3.amazonaws.com/projects-files/194/19474/1947472/f310c69b-f5fa-485d-8243-ce2e5505db7c.jpg "Pleasure to have worked on Branding Assets for SoRite brand.
Get in touch to discover how we can give your brand a visual uplift
https://99designs.ca/profiles/terrybogard/services/3449")
:format(webp)/http://s3.amazonaws.com/projects-files/37/3799/379968/0b35562b-c954-4feb-b1ad-ab599824d429.jpg "Redsake (from sake, the Japanese rice wine: 酒) is an emerging brand of racing world apparel.
We wanted the mark and wordmark to be bold, strong, and somewhat aggressive, able to stand out alongside the branding of Ferrari, McLaren, Red Bull, and others. We settled on this mark that contains multiple layers. First, there is a sake bottle in negative space. Part of the bottle — the least amount of the bottle possible. Second, the outline curves up, like a Japanese torii (鳥居), the traditional gate commonly found at the entrance to a Shinto shrine, marking symbolically the transition from the mundane to the sacred. These lifted corners also look like horns, suggesting a strong, dominant presence. After arriving to the idea, the mark was gridded to ensure geometrical precision.")
:format(webp)/http://s3.amazonaws.com/projects-files/114/11480/1148056/7178dbae-0854-475e-9196-22b33803782f.png "I designed a mobile app that uses AI algorithms, social engineering, and gamification to create a unique approach to relationship building.
My goal was to design features that differentiate the app from competitors while keeping users engaged.
Through comprehensive UX research, I identified key interaction patterns that encourage user retention and habit formation.
The design focuses on simple, responsive interfaces that make relationship development feel natural and rewarding, to deliver an experience that keeps people returning to the platform.")
:format(webp)/http://s3.amazonaws.com/projects-files/37/3799/379968/5bf0b89e-64fa-4f86-9df5-3a4b7bdd9a83.jpg "Superfuture Syndicate (SFS) is a Seattle-based video game development studio founded by award winning developer Samantha Kalman (Sentris, Echoic Memory, Apex Legends, Astronomer).
SFS works at the intersection of play and feeling, with intentional and sophisticated designs. SFS cares deeply about building a better world through play. SFS wants to break into the hearts of its players and seed powerful joy-filled experiences, rich with a vastness of humanity and emotion.
Superfuture denotes a deeply optimistic perspective. Syndicate is used to twist the language of oppressive capitalism toward a humanistic direction.
Expansive, optimistic, advancing, caring, and human were key themes that emerged as we discussed the vibe SFS wanted to convey in its branding.
We settled on a mark that represents and encapsulates an expanding, futuristic horizon — a calm place of beauty, mystery, and potential. We also played with SFS in a creative way, to underline the studio's grounding in design.")
:format(webp)/http://s3.amazonaws.com/projects-files/37/3799/379968/4fdf1ccd-916b-481b-97c7-96e1877bdf29.jpg "Alkemik Labs LLC is a startup establishing a product line of premium supplements and nootropics built on the principle of transformation — physical, mental and personal. Inspired by alchemy, Alkemik fuses ancient wisdom with cutting-edge human optimization to create products that ignite action and self-mastery.
The client in this instance had a mark sketched out, which was recreated and tweaked. The brand they were envisioning would be sleek, high-contrast, and esoteric, blending modern minimalism and alchemical symbolism to create a bold, aspirational identity. To fill out this vision, we created a custom wordmark and other brand collateral, with a full product line design to follow.")
:format(webp)/http://s3.amazonaws.com/projects-files/37/3799/379968/ff7c1f72-d417-4f4a-8e14-cf2a996fcc4d.jpg "Latent Capital is an investment company based in Lichtenstein. The client had tried many times with numerous designers to develop a futuristic / minimal / anagram like logo, but had not arrived to favorable results. I worked on a custom wordmark and letter mark, and was hired to also create additional graphics for future brand assets.")
:format(webp)/http://s3.amazonaws.com/projects-files/114/11480/1148056/02c9b608-4e97-43de-98c8-c727917c80db.png "Direct life's strategy with AI-partner using smart planning & noting, to create a comprehensive, adaptive scheduling system
- Сonducted a user interview
- Вesigned the UX logic of the application, user flow and interaction scenario mapping
- Design system and UI-kit
- Prototyping
- Communication with developers and project support
- Marketing design
- UI design of each stage and state")
:format(webp)/http://s3.amazonaws.com/projects-files/195/19525/1952525/b71dc257-9345-4299-a599-68b548d48d88.jpg)
:format(webp)/http://s3.amazonaws.com/projects-files/155/15516/1551664/a02d9dd7-45c9-4662-a94b-c97b1920bdd6.jpg "Liars Bench Cigar Co. | Logo identity, brand guidelines and stationery,
illustrations, cigar box design, label design and CGI images.")
:format(webp)/http://s3.amazonaws.com/projects-files/196/19669/1966958/09a765df-f3f6-4919-b5bf-815da3f8e4c7.jpg "A clean, elegant and sophisticated printed postcard / mailer design for a real estate company. Featuring a modern, editorial layout with lots of white space, minimalist approach and black and white contrasts. Big, bold images and the details of each property are the main elements of this design, giving it a premium and high-end look.")
:format(webp)/http://s3.amazonaws.com/projects-files/188/18832/1883241/605df353-c5f3-4387-9c9f-c914480060d8.jpg "During the roaring 1920's, Harsens Island and the St. Clair Flats served as a funnel for illicit booze and the organized crime that came with it. The Tashmoo Steamer was directly involved in Prohibition, dropping visitors off at various clubs and hotels, turned speakeasy, on the island. A century later, The Old Club is proud to pay homage to our rum running history, with our exclusive Commodore's Cask navy strength rum.")
:format(webp)/http://s3.amazonaws.com/projects-files/86/8660/866025/4869e151-0144-488e-9984-67ab4c425b86.jpg "Developed a clean and modern visual identity system for a healthcare company, emphasizing clarity and trustworthiness through a minimalist logo design, a sophisticated color palette, and clean typography.")
:format(webp)/http://s3.amazonaws.com/projects-files/194/19413/1941343/20c316ca-1393-4580-b998-f3eb1ae9c5b2.png "Harvest 21 is a Christian non-profit social media/donation platform focused on building relationships between missionaries and fellow believers. The client wanted the logo to reflect Christian values with modern, tech-forward innovation.
So, my design shows the orientation towards technology and in the middle in the white space is a hidden H representing the brand. Also a subtle reference to the Christian theme was introduced, there is a cross integrated into the \"H\" in \"Harvest\".
Regarding the typography, I chose a semi serif font, which gives elegance and a balance between classic and modern. Besides the integrated cross in H, this font has undergone some subtle changes to some of the letters (on top part of the letters R, E and T) that give a note of uniqueness, adjustments that are also found in the shapes in the graphic symbol making it less rigid and giving the whole design a note of unity.")
:format(webp)/http://s3.amazonaws.com/projects-files/196/19606/1960687/fe6de1f2-7af4-4279-a92a-b62fa7400e18.jpg)
:format(webp)/http://s3.amazonaws.com/projects-files/195/19568/1956849/2c240d73-cfcd-4daf-a774-9adea52cb3c1.jpg "Illustration for Classic Rock Music Festival Promotion")
:format(webp)/http://s3.amazonaws.com/projects-files/195/19586/1958648/150a9fd0-51ed-4974-b87f-89ca8334e250.jpg "A simple clean and floaty wordmark for a boat.
Get in touch to discuss how we can give your brand a visual uplift.")
:format(webp)/http://s3.amazonaws.com/projects-files/196/19650/1965004/03308562-2a08-440d-87ba-3ade63259ef0.png "Scrums & Sugar needed search engine optimization for their existing Squarespace ecommerce website to better show their products and a greater online visibility on search engines.")
:format(webp)/http://s3.amazonaws.com/projects-files/193/19369/1936942/75203092-37e7-46b3-8c2c-cd93685d2e40.jpg "menu")
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